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About UsSpeed-Trap was founded in 1999, and our original objective was to measure the experience and performance of web sites and online applications by embedding smart applications in the web pages themselves which would run in the visitor's browser to get a true and accurate picture of the performance of the site from the end-user's perspective. This revolutionary idea resulted in technology that was awarded several patents for its innovation. We then recognized that this approach to the capture of data from within the page and browser had applications far beyond the measurement of site speed and performance. Since 1999 we have extended this technology to include advanced analytics that transform the captured data into business events and visitor profiles and behavior, and then to deliver this via a range of APIs, databases and reporting tools. The company is privately held, and has remained profitable and debt free, reflecting the power and value of our proposition. The links below provide information on the people behind Speed-Trap, Career Opportunities available and other useful information.
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Speed-TrapSpeed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight. Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems. These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention. The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organizations to deliver a wider range of customer experience, real-time personalization and CRM applications faster and at lower cost than any competitive solution.
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