Real-Time Personalization and Decisioning
Complete online customer insight
The online channel has become the ideal channel to speak personally to your customers and prospects, dynamically tuning offers and messages to drive the most effective conversions, and cross-sell or up-sell opportunities.
However, to make these solutions effective, you need to be able to understand the individual customer, and correctly assess their motivation, areas of interest and browsing or shopping behavior - and more importantly you need to be able to do this in real-time.
Speed-Trap's solutions are designed to provide exactly this understanding and customer insight.
Speed-Trap's Real-Time Engine and ABI datamart provide access to real-time session state information, telling you exactly what the visitor has been doing during their current session, and also customer state information, providing details of the history the visitor has with you and the site, including customer profile and behavioral information.
Business Intelligence (BI) Data Feeds
You can do BI with web data.
It is a commonly held belief that "you can't do BI for the web".
The explanation people give is that "every site is different" (so BI deployment will be too expensive), and "web data is about the web, not your customers".
This is very true for traditional data feeds from web analytics system that are usually incomplete, often inaccurate, typically contain "adjustments" or "assumptions", and are always focused on the web site and its pages, rather than on the visitors.
Speed-Trap's Business Intelligence solutions make BI for the web possible, by providing complete, structured and accurate data that is primarily focused on visitors, their goals, their interests, their successes and failures rather the just on web pages, "unique visitors" and "hits".
Online Management Information (MI)
Customer focused data at your fingertips
The online channel is central to many businesses today. Effective online channel management and the delivery of great customer experience are therefore items at the top of the agenda for successful online enterprises.
But you can only manage what you can measure and understand. Speed-Trap's Customer Insight Platform (CIP) includes all the functionality to meet this need by providing accurate, detailed, customer-focused data and insight, directly into the hands of the business users who are charged with the management of the online channels.
CRM Support and Targeted Marketing
Once you have an audience for your site you need to understand their profile and their value. People like Jim Novo have turned audience profiling into a real science, which can not only tell you about the shape of your audience today, but tell you about the value of your business tomorrow.
Speed-Trap delivers exactly the data you need to automatically build audience databases with the perfect combination of site-wide statistical information and individual customer-lifecycle insight.
Fraud and Audit
Online fraud is of major concern for any online enterprise. Speed-Trap's data provides a new way to identify and tackle the problem.
Rather than looking at endless piecemeal transactions trying to identify problems, now you can look at complete browsing sessions and the risks shout out from the data. The visitor who spent 2 hours betting with 10 different credit cards, all with differing names. The visitor who had to have three attempts at getting their password right, had to re-enter their postcode twice, and corrected the spelling of their own name twice before they completed the transaction.
Given that this type of analysis can be undertaken in real-time (click by click) using our RTE real-time engine, you can see how we can implement real-time risk scoring applications which can allow to react to threats as they occur.
Campaign Measurement
Traffic is the life-blood of a site, how much should you be paying for it? How much more should you pay for the right visitors? Where are the valuable people coming from? What are the search words visitors use inside the site which are not delivering traffic from Google?
Because Speed-Trap data includes every, last visitor and attaches their behavior to their source and their purchases (without any additional cookies, tagging or effort), it provides the obvious way to measure and report on campaign success.
Design Studies
Site design can be a challenging problem - conflicting objectives, conflicting opinions, imponderable questions...
Speed-Trap's data can remove the uncertainty and release your creativity. With Speed-Trap you can try a new design and have answers in minutes on the effect of your change on the only people whose opinion you really care about - your visitors!
One of our customers said "Speed-Trap's biggest benefit is the way you remove opinion from the equation - we used to spend hours in protracted meetings debating design changes with no data - now we make the change, look at the results and decide."
Business Activity Monitoring (BAM/BPM)
Sometime it matters NOW!
Business Activity Monitoring (BAM) is the process of providing real-time, or near-real-time information about the status of operations, processes and transactions within an organization.
The main reasons for deploying a BAM system are to enable individuals to make better informed business decisions, quickly address problem areas, and reposition resources to take full advantage of emerging opportunities.
For immediate alerts when important changes occur to key business metrics or KPIs, Speed-Trap's Customer Insight Platform's Business Alerts™ module provides real-time e-mail alerts to key operational and business users, when it matters - now!
Usability, Behavior, Site Design, A/B Testing
Your web site IS your brand, and if your customers can't use it their experience will be reflected in your bottom line...
Traditional usability studies are fraught with problems - choosing the right audiences, focusing on the right areas for study, and not least, cost.
Speed-Trap provides an immediate solution, analyze the experience and behavior of your real audience, understand the effects of changes you make (in real-time).
