Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organizations to deliver a wider range of customer experience, real-time personalization and CRM applications faster and at lower cost than any competitive solution.

SPEED-TRAP’S TERADATA ONLINE CUSTOMER INTELLIGENCE SOLUTION LAUNCHED TO ALLOW NEAR-REAL-TIME COLLECTION OF ONLINE CUSTOMER DATA

Speed-Trap's Online Customer Intelligence, specifically designed to feed data from the online channel directly, in near-real-time, into Teradata’s Integrated Web Intelligence solution, providing rapid and simple deployment for any online enterprise

19th October 2009: 2009 Teradata PARTNERS User Group Conference & Expo, Gaylord Conference Centre, Washington. DC. Speed-Trap, the online customer insight provider, today launches its Online Customer Intelligence software product – a complete, ready-to-run application that captures, transforms and loads detailed online customer and behavioural data, from web sites and rich media applications, into Teradata data warehouses, using Teradata’s Integrated Web Intelligence (IWI) solution.

Rapidly deployed cross channel solutions. Through Online Customer Intelligence, Speed-Trap can provide Teradata customers with accurate and detailed data on individual online web visitors, and feed this information immediately into IWI data models in their Teradata warehouse. This provides customers the ability to compile an integrated, cross-channel view of their visitors and customers by integrating the data from online and offline channels.

As Rob Tuttle, Teradata’s director of solutions marketing says, “Our approach in Integrated Web Intelligence is to integrate detailed web behaviour data with other online data such as display, search, e-mail, blogs, as well as offline data from call centres, billing, retail store fronts, and more. Then, by exposing this data through advanced analytical solutions and leading BI tools, we open new doors for the online channel as well as the rest of the business.”

Malcolm Duckett, VP Operations at Speed-Trap, comments, “Speed-Trap's Online Customer Intelligence has multiple advantages for the Teradata customer, not least of which is the level of detail it provides in the customer records, and the rapid deployment that our Tag-Free™ technology provides. Individual visitors are recorded as exactly that – individuals – instead of summarized demographics and groups, and full historical information is provided so that marketing decisions made based upon the data are not short-sighted and will not run the risk of irrelevance.”

Duckett continues, “One of Speed-Trap Online Customer Intelligence's greatest advantages comes in its speed of deployment. Speed-Trap’s solution directly feeds the pre-built IWI physical data models. This one difference alone can remove up to six months of implementation time, as Speed-Trap's Online Customer Intelligence can be up and running within days of purchase, and most deployments are complete within two to three weeks, allowing correct and profitable marketing decisions to be made almost immediately. On top of this, Speed-Trap products do not rely upon the deployment of "tags" and "variables" to gather specified aspects of the visitor’s interaction with the site and to capture the “business logic” of the page, but instead use a tag-free(tm) approach that records the complete user’s interaction and experience of any instrumented web site or rich media application. Our recently-added ability to provide all the same functionality for Adobe Flash, Flex and AIR applications means that Speed-Trap's Online Customer Intelligence can also integrate the latest generation of rich-media and desktop applications into an enterprise’s Information Architecture.”

Speed-Trap’s Dynamic Collection™ technology can be deployed with almost any browser-based application; this opens the door to instrument applications such as call-centre or desktop customer-support applications, further advancing the process of providing a single, integrated view of an enterprise’s interactions with its customer base.

Tuttle concludes, “Speed-Trap’s routing of web data into the Teradata warehouse for integration with other customer information, including offline, will result in a significant marketing advantage for companies competing amid intense economic pressures. The specifically-designed integration with our Integrated Web Intelligence shortens the implementation cycle dramatically. Our clients can deploy a full Integrated Web Intelligence solution very quickly and use the near-real-time feeds into the data warehouse to drive more accurate and effective targeted campaigns.”

ENDS

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About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and analyze interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications – complete online customer insight.

Speed-Trap’s systems have come to define a new approach to the integration of on-line applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Speed-Trap’s customers use their patented and tag-free Dynamic Collection™ solutions to drive applications as diverse as Fraud Detection, Marketing Automation, Campaign Measurement, Usability & Design, CRM systems and Customer Analytics.

Media Contacts

For further information, please contact:

Malcolm Duckett
Speed-Trap
Tel: +44 (0)1635 230 630
Fax: +44 (0)1635 230 435
Email: malcolm.duckett@speed-trap.com

Will Gardiner
The itpr Group
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
Email: willg@itpr.co.uk