Harness the Torrent!

Today's multichannel organizations need detailed, accurate, customer, process and behavioral data to drive their business applications. The online channel is a perfect source of exactly this information.

A Speed-Trap system can capture and harness the data flowing from your online channel and deliver it as structured, focused, real-time datastreams, customer datamarts and detailed operational data stores - a single solution to all your data needs. See a data sheet on our warehouse solutions

Speed-Trap discusses the emergence and use of rich media applications on the web, (whether it is a simple movie, a Flash banner campaign or an entire Flash-driven website) and the increasing importance of being able to measure how visitors interact with not just the web page, but the applications within it.  

Speed-Trap's ability to capture this data, to track the take-up of mobile technology and record the movement of web sites towards CRM 2.0, means an exciting gear change for the online industry.

A Solution for Teradata Users

Speed-Trap have also developed a solution for Teradata customers as part of Teradata's IWI initiative. This product known as Speed-Trap Online Customer Intelligence delivers near-real-time detailed behavioral , transactional and environmental data on every customer and visitor directly into the Teradata warehouse.

This solution is part of the Teradata IWI (Integrated Web Intelligence) solution, which provides an integrated view of a business's online channel.

Teradata  IWI solution data sheet

 

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organizations to deliver a wider range of customer experience, real-time personalization and CRM applications faster and at lower cost than any competitive solution.