Enabling Click-Time™ Decision Making For Marketers

Version 6 brings the launch of the Real-Time server component in our Customer Insight Platform, providing marketers with crucial data on each customer within milliseconds of their arrival online to enable sites to respond instantly to user's behavior.

From Sci-Fi to Reality

Using technology previously only considered to be available in sci-fi thrillers, Speed-Trap's Real-Time Engine (RTE) shows retailers exactly what their online customers are doing, right as they are doing it! RTE enables our customers to deploy solutions that can instantly and proactively target the customer with appropriate, real-time content at the point of contact.

RTE, takes a real-time event feed from our unique Dynamic Collection™ servers (with their zero-touch/one-touch deployment strategies). This event feed provides a complete record of every visitor’s experience, behavior and environment while on the site – and then applies business rules to provide real-time “session-state” information.

Real-Time Session State

You can query this real-time session state via a web-services request to receive the data your personalization or decisioning components need to make instant decisions on the next content to display or action to take. This allows personalization to be not just based on generic or historic information, but upon up-to-the-second information directly from the session, including organization and geo-location information.

RTE not only makes the session-state immediately available but can also determine the identity of online visitor as they land and then attempt to relate that identity to historical records, for the long term view!

Pre-Fetch Customer History for Click-Time™ Performance

This ability to pre-fetch historic information about the customer gives real-time personalization applications instant access to all the information they need to make informed decisions in milliseconds.

With both real-time behavior and customer history available from the very start of their visit (via integration with our ABI CRM systems) you can build responsive and dynamic web sites and applications with Click-time™ personalization and targeted marketing.

Our technology is the only solution that can combine long-term visitor history, batch-derived scoring and real-time behavioral & interaction data and reliably deliver this to decisioning components in millisecond timeframes under the most severe loads. For example, a traditional personalizing “next best offer” system may have identified a number of products which may be of interest to a customer, but the availability of real-time session-state information can allow the system to select the exact offer based on the real-time actions they are taking, rather than taking a "best guess" as to the right message.

Proven Accuracy

As one of our partners commented, “In working with Speed-Trap we have come to understand the value of their data capture technology, and with the importance of real-time personalization and targeted marketing today, this new development marks a big step forward.”

Session State Accessible via SOA Services

The RTE system maintains a “session-state record” for each session on the site, which includes information on the origination of the session and significant business events which have occurred since the visitor arrived. This allows personalization and decisioning systems simple access to detailed, real-time information on any session without needing to interface to the site’s infrastructure and without needing to maintain your own session-state server or system. RTE solutions can also be deployed in an ASP model where our Dynamic Collection's zero-touch/one-touch deployment means you can go live in hours.

Business Events not just "hits and clicks"

Because of its unique behavioral models, the session-state records are business-level events; not just click stream or web hits. RTE allows us to give our clients the opportunity and ability to automatically interact with almost unlimited numbers of their customers simultaneously, but in a structured and focused fashion. This approach will dramatically increase the effectiveness of advertising campaigns whilst also cementing customer loyalty. Furthermore, by linking it with our ABI systems and the long-term customer history data it compiles, which we are also launching today, we can uniquely provide integrated session-state and customer-state information.

Find out more; download a datasheet on how our real-time solutions can help you improve your on-line relevance.

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organizations to deliver a wider range of customer experience, real-time personalization and CRM applications faster and at lower cost than any competitive solution.