The Team Behind the Innovation

Speed-Trap is more than the technology of course, the team behind the technology are the ones that produce the innovation which makes us a world-leader and deliver the support that our customers compliment us on.

Our research, development, sales and support teams are based in our Newbury offices, on the edge of heathland which has been awarded SSSI status for its wildlife, and provides the opportunity for some of our more athletic members to practice their running! (perhaps you might find a home here too)

The focus is on building and running a business which delivers on its promises and is fun to work in, the image below of some of the team with our CEO on the occasion of winning the Queen's Award is perhaps a representative one.

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behavior and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organizations to deliver a wider range of customer experience, real-time personalization and CRM applications faster and at lower cost than any competitive solution.